Standing Out in a Sea of Content
With four years of established data on the social media attitudes, preferences and usage behaviors of in-house counsel, and new research this year on how law firm marketers are approaching the...
View ArticleDon’t Panic! How to Prepare and Manage Through a Crisis
This article was originally published by Bloomberg BNA’s Big Law Business A big part of any lawyer’s job is to guide clients through crises, serving as the voice of reason and rational thought amidst...
View ArticleAmazon Demonstrates New Age of Online Debate And Response
There’s an old saying – one that has a few more colorful variants – that goes: “Never pick a fight with someone who buys ink by the barrel.”It denoted print media’s ability – by virtue of its unique...
View ArticleIn REI’s Case, Less PR is Good PR
In our line of work, one often hears that any PR is good PR. Whether or not that holds true is an entirely different blog post. However, I would argue that it’s possible to do too much PR at one time,...
View ArticleGT Roundtable: Apple Steadfast in Fighting Court Order
With no sign of the dialogue slowing, and many eagerly awaiting tomorrow’s deadline to respond to the court order, we thought we’d weigh in on the battle between the U.S. government and Apple with...
View ArticleFailure to Plan Increases Risk of Reputational Damage
This article was originally published by Thomson Reuters’ Corporate Counsel Connect While most senior legal officers across corporate America acknowledge the importance of communications with...
View ArticleStay Hungry, Stay Foolish: What Communicators Can Learn from Steve Jobs
I had the pleasure last week of attending the Harvard Leadership Program, an MBA-style crash course put on by the PR Council. The program, held in New York, was led by Dr. Ashish Nanda, the engaging,...
View ArticleIs Mylan CEO Heather Bresch a Trekkie?
A chief executive officer is caught in a crisis of her own making and there is no apparent solution that will please all key audiences. That’s exactly the situation that Mylan CEO Heather Bresch found...
View ArticleExplain it to me like I’m 10
I’m allergic to bees. This allergy has been a welcome gift in that it offers a convenient excuse for my hard-wired reaction to a bee in the vicinity, which looks something like the scene in The Jerk...
View ArticleWhy Corporate America Loves a Good Podcast
It’s probably over the top — or at least premature — to call 2016 the year of the podcast. But with the medium’s surging popularity, it’s starting to seem like everybody has a podcast these days. And...
View Article
